Hyundai launches third generation Tucson SUV at Rs 18.99L

2016-hyundai-tucson-crossover-suv_01NEW DELHI: Hyundai India took the covers off the all new Tucson SUV in India at a starting price of Rs 18.99L (ex showroom Delhi). Propelled by a 2.0 litre petrol and a 2.0 litre diesel engine with manual and auto transmission, the SUV is positioned between the hotseller Creta and the now rather tepid Santa Fe.

First introduced in India in 2005, Hyundai is banking on the new Tucson to create a new and niche segment for itself, for those looking for a ‘premium five-seater SUV.’ Offered in five colours, the latest Tucson is available in three trim options – 2WD MT, 2WD AT GL and 2WD AT GLS. A 4WD option for the car will be looked into next year, according to company officials at the launch.

The Tucson on the exterior boasts of aggressive styling and borrows from the Fluidic Sculpture 2.0 design philosophy already seen on the Creta and the Santa Fe. The beefy front hexagonal grille at the front is complimented by sweeping projector headlamps and sharp horizontal LED fog lamps with DRLS. From the side and the rear, it is clear that the Tucson is the younger sibling of the Santa Fe, and the smooth character lines further enhance the looks. The rear too is clean and well-sculpted.

In terms of features, the SUV has an 8-inch infotainment system encased in a black and beige-colored dash. Automatic headlamps, puddle lamps and cruise control are standard across all variants but the noticeable convenience added to the upper trims is the addition of front parking sensors. In addition, the Tuscon will also come in three drive modes – Normal, Sport and Eco. The company promises that the car will return 18.42kms and 16.38 kms to a litre on diesel, and 13.03kms and 12.95kms to a litre on

Hyundai is relying heavily on the SUV craze in the country to help Tucson rake up the numbers. “The Tucson will be a game changer in SUVs as Indian buyer are increasingly looking for the refinement in their want for a premium SUV,” said YK Koo, MD and CEO of Hyundai Motor India. “This car will be a benchmark for aspirational Indians.”

There is however a realistic risk that the Tucson will eat into the market share of Santa Fe – a fear negated by Koo. “The SUV segment is growing rapidly in the country and the Indian buyer is mature enough to understand exactly what he wants. We are sure that there is a gap in the Rs 18L and Rs 22L segment which the Tucson will fit well in,” Koo told TOI Auto. He also added that the sales of Elantra sedan will remain robust as it is in a completely different segment.

Asked if the recent demonitization of Rs 500 and Rs 1000 notes will have an impact on short-term sales, Rakesh Srivastava (senior vice president, sales) told TOI Auto that the impact would be negligible. “Hyundai welcomes the move and the sales of the Tucson and all our other cars in the long run would remain unaffected. In the short run, the effect is quite negligible,” he said.

Source: Times of India