The collaboration between the Relio Quick Automall and the biggest mall of India Lulu Mall, set the pace very high during the recently concluded Automall in Kochi, India. Automall has been a premium exhibition for all leading car and bike brands for more than a decade and is known for its comprehensive display of anything and everything related to the automotive industry. It is a touch and feel portal for all the automobile lovers, both two and four wheelers alike.
The recently launched Automall in the Lulu Mall, Kochi is a standing testimony to the success of the auto shows from Relio Quick with more than 2.5 lakh people visiting the show. Buying a car or a bike is both an emotional and a milestone decision in one’s life and the Automall in Lulu Mall, served as a destination for all the auto lovers to get a feel of their favorite brands in person. There were automobiles that were suitable for almost everyone’s budget which brought in nearly 1123 enquiries with 265 hot prospects and 11 spot bookings.
Date: 12th-14th august 2016
Venue: Lulu Mall, Kochi
Time: 10 am to 10 pm
While there is a lot of information available online these days to check out your favorite cars or bikes, nothing can compare the touch and feel platform provided by the Automall in Lulu Mall, Kochi. The displays were from multiple brands and in all cost segments. The displays included vehicles from leading brands like Honda, Nissan, Datsun, DSK Benelli, Tata, Maruti, Renault, Bajaj, Mahindra and Ford.
The event was a huge success thanks to the already initiated marketing across social media and other digital platforms by both the Relio Quick and the Lulu Mall operators. There was also a radio campaigning launched prior to the opening of the Automall through the local FM which ensured that the news reached the masses. Lulu Mall also had its own advertising campaigns like easel standees, backdrops and backlit screens all over the mall prior to the event, which created a much needed hype and anticipation among the auto lovers. The backlit signages at all the major junctions were a sight to behold.
Apart from showcasing some of the leading brands in the automobile industry, Automall also had something extra to keep the pace running steady. There were events to test the creativity of the auto lovers and there were also other events organized, even for the kids accompanying their parents to keep the show interesting and the momentum going. There were also stalls from banks to help out those who are looking to take a financial assistance in owning their favorite automobile. Overall, the mall was a comprehensive place to gaze, touch and buy your favorite automobile.
About Lulu Mall, Kochi
Built across a whopping 17 acres of land, Lulu Mall is undoubtedly the biggest of its kind in the Indian Sub continent. It was opened in 2013 and has more than 200 outlets in different segments. Whether you are looking to sate your palate or sate the fashionista in you, the Lulu Mall has something to offer you on all accounts. There are food courts, ice skating rink, entertainment centres, bowling alleys along with many leading brand outlets to shop around. Strategically placed in the junction of the two national highways in Kochi, the NH17 and NH47, it is among the most visited places in Kerala.